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Back in the middle of the last century, the shows were held in an atmosphere of sterile silence, but a rare show today does without a loud soundtrack. But the relationship between the fashion world and the music industry does not end there, on the contrary, it only gets stronger every year. Musicians are increasingly trying their hand at fashion, moving away from the concept of faceless rulers with a big name. Personal projects with a serious encroachment on luxury come to the fore. An illustrative example is the Yeezy brand, which raised Kanye West almost to the level of a god. If not among fans of hip-hop, then in the eyes of hypebists-millennials – for sure.
By the way, a friend and colleague of the rapper Virgil Ablo, founder of Off-White and creative director Louis Vuitton, also began his career with music. In 2012, he founded the DJ band and streetwear brand Been Trill. The accomplices are Heron Preston and Matthew Williams, currently leading their brands Heron Preston and 1017 ALYX 9SM respectively. Is it fair to say that almost every one of their collections is an ideal wardrobe for a 2017 partygoer? The same can be said with confidence about the project of Stefano Pilati’s Random Identities, inspired by Berlin – the European techno-capital. Olivier Rustam does not hide his love for loud parties: with a light presentation of the designer, the show of the spring-summer collection Balmain was held as part of the annual festival Fête de la Musique. The music for the show was written by French producer and techno DJ Mike Levy, known by the pseudonym Gesaffelstein. The banquet was continued by a series of concerts – Olivier Rustam was personally responsible for the lineup.
However, modern fashion is not the only techno. At the Rick Owens spring show, Mexican musicians Danza Azteca performed ritual music to match the appearance of models who resembled not Aztec priests or creatures from pagan mythology. Under the lively tracks of Prodigy Donatella Versace released on the catwalk guys in patent leather pants, torn T-shirts and recognizable hair shades of acid – so the designer honored the memory of a longtime friend Keith Flint (the group performed at the show in 2004). The Saint Laurent collection came straight from the Rolling Stones dressing room – access to the fashionable rolling archives was provided by Mick Jagger himself. The main rock star of modern fashion Eddie Sliman is not far behind and sews Keith Richards costumes for the upcoming tour. There were even enough ideas for the new Celine collection, which included suits in a cage with flared trousers, leather jackets and shirts with sharp lined collars.
If you have not yet decided on fashion priorities for next spring, we suggest you start with music. The line between the first and the second in modern fashion is extremely thin, and at shows you can enjoy not only clothes and set design, but also cool tracks. The best – from shows Louis Vuitton, Valentino, Jacquemus, Palm Angels and more – we have compiled for you in a separate playlist.